From time to time I publish massive guides on how to things up properly for online courses, mailing lists, podcasts and the intersection of creativity and commerce.
- How to create & sell an online course in WordPress: a step-by-step guide – Go from zero to a fully launched WordPress course without programming, technical skills or any prior knowledge.
- Everything you wanted to know about creating a $100k online course – There are so many options for membership sites and online course software that seem great, and their pricing models seem decent, but when you run the numbers, it does not work out in your favour.
- Everything you wanted to know about creating a $300k+ online course – Mostly what I want to stress is that you can do this. Prior to creating courses, I didn’t know how to create a course. But I worked at it, tested things, and measured what worked. It’s not rocket science (which doesn’t technically exist—it’s aerospace engineering), it’s just starting small, launching quickly and iterating.
- Behind the scenes of a timed online course launch – So if you’re thinking about launching an online course, know that it’s not a magical gravy train ride where leprechauns in suits dump money at you from the caboose. But you can do this. Cheaply and fairly easily too. You just have to commit to a constant forward momentum and not let any single decision derail it.
- Behind the scenes of The Sunday Dispatches – The Sunday Dispatches has been my weekly newsletter since November of 2013. The goal has never been growth, sales, or some sort of world domination scheme involving robots (or to a lesser extent, aliens). My focus has always been telling stories to the folks that might enjoy them, and hearing their stories, too.
- Dear FNAME, newsletter personalization isn’t what you think it is – The truth is, from my own business and every business I know that does email well, it’s still (by far) the best way to reach a captive audience. Better than ads, better than social and far better than funeral announcements in the classifieds.
- Make automation great again – According to research, 75% of folks actually expect a welcome message when they subscribe to a newsletter. To put on my marketer hat for a second (I’ll switch back to my normal toque right after), welcome emails also generate 320% more revenue than any other promotional email.
- Podcasting for freelancers – I like using podcasting as one piece in my overall brand and marketing strategy. I’ve got other things on my plate. You do too. Too many other things to let one thing take up all our time and energy.
The business of creativity
- Stop doing shit you don’t like – Many emails I receive start with, “I hate doing X, but…” and go on to explain that the sender wants to figure out how to force themselves to do something they don’t like in order to achieve something else.
- The business of creativity, part one – If you are interested in having a long-term career in trading creativity for commerce, then you’ve got to figure out how you’ll get paid and how you can ensure that you getting paid will happen – consistently and bring in enough to support your life.
- The business of creativity, part two – Selling what you’ve made makes you brave as hell and someone who’s done more for the world than probably every asshat who’s complained about creative people making money from their “impure” art.