Company of one: why staying small is the next big thing for business
Jarvis makes a compelling case for making your business better instead of bigger. A must-read for any entrepreneur who prioritizes a rich life over riches. Cal Newport, bestselling author of Deep Work
Company of One is your official guide to building around the idea that staying small and avoiding growth can be more durable and even more enjoyable than business as usual from author Paul Jarvis.
The real key to richer and more fulfilling work could be to not create and scale something into a massive corporation, but rather, to work for yourself, determine your own hours, and become a (highly profitable) and sustainable company of one. This book explains how to do just that.
- “A bright, useful entry in the small-is-beautiful genre.”
- “A good reminder that chasing the million-customer mark is not the right choice for every entrepreneur”
Publishers Weekly review
- “Company of One is a treasure trove of business tips, ideas and suggestions on how to start the business of your dream and then un-think the typical business model to reach your ultimate goal of staying small.”
NY Journal of Books review