Email marketing

Email marketing isn’t just about sending blasts to your list, it’s about being smart with sending. Smart email marketing is sending the right email, to the right person, at the right time. That means understanding and knowing how to go deep with personalization and segmentation. I teach that in Chimp Essentials and share more on the subject (for free) below.

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The three most powerful MailChimp automations

MailChimp automations don’t have to be scary. It can actually become the most important part of your business, since it helps you connect with new leads, turn them into customers, then into fans—no nerdiness, coding or tech skills required. It can even happen while you’re sleeping (or eating vegan burritos). No matter what type of […]

How to make money from your mailing list

It’s possible to make a decent amount of money from your mailing list – if you put in the work and do it properly. There’s no gravy-train that takes you to BagsofMoneyVille station. (Also, can you tell me where BagsofMoneyVille is on Google Maps please?)

Which is better, ConvertKit or MailChimp?

There are a lot of articles out there about why ConvertKit is better than MailChimp. And while healthy competition is awesome, those articles are completely wrong in their portrayal of MailChimp.

My favourite newsletter is one you’ve never heard of

Cultivating an eager mailing list and a captive audience isn’t all about software, funnels, fancy tips and tricks. It’s about sending interesting and useful content to the people that need it, with consistency.

This is the exact opposite of every “grow your list” article

There are SO MANY articles about growing your email list, and really, they just spew the same tired crap about “more subscribers = more profit” and using “All The Popups”. These subscribers at all costs articles are horribly short-sighted, and worse, require a tremendous amount of growth because there’s inevitably so much churn (in the form of unsubscribes).

Behind the scenes of a timed online course launch

If you’re thinking about launching an online course, know that it’s not a magical gravy train ride where leprechauns in suits dump money at you from the caboose.

Dear FNAME, newsletter personalization isn’t what you think it is

Personalization is more than just adding “Hello FNAME” to the start of your emails.

Make automation great again

Leave the internet comets and teams of Cubans to big companies who suck at taking care of their customers. You can use automation to be an extension of your own unique and personal style and for the actual benefit of those coming in contact with you (even if it’s at 3am, when you’re sound asleep).

Behind the scenes of The Sunday Dispatches

I want to take you on a behind-the-scenes look at my mailing list. Transparency and all that.

How to run your mailing list like a total jerk

Everybody (myself included) is always going on and on about how important it is to have a mailing list for your business. It’s the easiest way to keep in touch with your audience and it nets the highest conversions when you’re selling things. The draw to build your list’s subscribers is heard far and wide.