Simply having a website designed and built for your business is not an effective business, marketing or sales plan. It’s only a part of the equation to make your business succeed. Just like if you were opening a brick-and-mortar store in your neighbourhood, you couldn’t have it decorated by an interior designer, watch mad sales roll in and be instantly successful (money fight anyone?).
Do you know what’s more important than the way your website looks and works (this is a big statement coming from me — a web designer)? Having truly fucking awesome products, services and/or offerings that ooze the passion you have for them and the value they bring to your target audience.
If you don’t have that, the best website in the world is not going to help you reach your online goals. But it’ll sure look nice.